The street campaign was brainchild of Plinio Correa de Oliveira, the founder of the Brazilian Society for the Defence of Tradition Family and Property (today called Instituto Plinio Correa de Oliveira). This signature method of engaging the public on important religious and social issues is now used by Catholic groups all over the world.
Taking majestic red standards eblazoned with a golden lion, symbolising Our Lord, into the central square of any town, our young volunteers can be seen meeting the man on the street. In times when the mass media can be so hard to get on to, the street campaign is a perfect way reach public opinion without having to rely on the major means of communication.
Accompanied with music and pausing for public rosaries our street campaigns create an energetic yet prayerful ambience. This is an essential expression of our Catholic Faith, namely Catholic Action.